Artsprojekt x Sony/ATV Lyrical Inspirations
Special Collections & Fan Merch Promotion
Artsprojekt and Zazzle have formed a partnership with Sony/ATV, one of the foremost publishing companies in the world, to offer an artist’s collection of merchandise inspired by popular song lyrics for global distribution. To launch the new Fan Merch initiative, which allows for artists and fans to interact with popular brand content, Artsprojekt x Sony/ATV will feature physical reproductions of original works by Artsprojekt artists. The works will by inspired by titles and song lyrics from top artists worldwide such as The Beatles, Elvis, Madonna, Willie Nelson, Cyndi Lauper and others.
Artsprojekt x Sony/ATV Lyrical Inspirations Fan Merch combines lyrics from the world’s foremost songwriters with the creative and original works from the world’s most-wanted artists. The products will be promoted broadly online by Sony/ATV, Artsprojekt, and Zazzle, with the potential to be promoted at tradeshows, through all collaborating partners’ online and traditional media, and in participating retailers’ point of purchase displays worldwide.
Sony/ATV will promote the collaboration, including works from Artsprojekt artists, in music industry publications which may include Billboard, Music Connection, Spin, Paste, and others. We hope to launch this AP Special Collections and Fan Merch promotion in conjunction with SXSW Film and Music Festival in Austin, TX in mid March, and therefore have a rather tight deadline for the first round of designs.
Artsprojekt Global Creative Network is a curated group of illustrators, designers, photographers, and indie brands from around the world, who utilize the online tools of our established made-to-order product platform for product design and configuration, online commerce, exhibitions, events, and retail and brand collaborations.
Sony/ATV is one of the largest music publishing companies in the world, with a catalogue of songs that include artists and writers such as The Beatles, Elvis, Cyndi Lauper, Erasure, the Dixie Chicks, Fall Out Boy, Fleetwood Mac, Neil Diamond, Lady Gaga, Ray Charles, and many others!